About RHB – 40 Years of Experience, a Global Ecosystem, and Advanced Medical Device Manufacturing
Founded in 1985 with a vision for international trade, RHB is now a global organization offering integrated services ranging from flooring solutions to the high-tech and healthcare sectors. What began as a journey in textile imports under our founder, Abdülbari Çetin, has evolved into a multidisciplinary service ecosystem with an operational network extending from Turkey to the United Arab Emirates, Oman, China, Morocco, and Iraq.
Our mission is to leverage our industry-rooted expertise and R&D-focused approach to deliver innovative, reliable, and transparent solutions in the fields of flooring systems, advanced technology, and healthcare. With our global footprint and nearly 40 years of experience, we aim to streamline our business partners’ processes and enhance their efficiency. In this regard, two strategic strengths stand out: our global logistics network, which eliminates operational burdens through the DDP (Delivered Duty Paid) model, and our AI-powered infrastructure, which provides our customers with real-time project tracking capabilities through digital transparency.
This commitment to discipline and innovation is carried forward by RHB Pharma, the group’s flagship company in the healthcare and dermocosmetics sectors. RHB Pharma is an innovative unit that adapts the RHB Group’s R&D culture to the healthcare sector. With our health and wellness-focused approach, we aim to translate scientific data into improved quality of life; we develop high-standard production infrastructures for both our own brands and our business partners.
Innovation and R&D
In our state-of-the-art laboratories, we focus on developing serums that specifically support the skin barrier and offer powerful healing benefits. Our innovative formulations, such as Axoderm, are developed through R&D processes grounded in the latest advancements in dermatology and cosmetic science and supported by clinical approaches. Scientific validation and efficacy are our top priorities for every product we develop.
Strategic Manufacturing Infrastructure
RHB Pharma does more than just manufacture its own branded products; with facilities compliant with pharmaceutical and dermocosmetic regulations, it offers end-to-end manufacturing services to organizations seeking quality and reliability. By providing a strong partnership at every stage—from formulation to scalable production, and from quality control to certification processes—we support entrepreneurs in bringing their products to market.
Scientific Vision and Quality Approach
We combine biotechnology, modern production techniques, and rigorous quality control processes to enable innovative and responsible manufacturing in the healthcare sector. In doing so, we aim to redefine global standards in the industry; we embrace reliability, transparency, and high quality as indispensable principles at every stage.
RHB’s other group companies also specialize in areas such as flooring systems (RHB Grass and RHB Flooring), logistics (RHB Logistic), digital technology (RHB Technology), construction and investment (RHB Construction & Investment), and professional machinery and chemical production (RHB Machines & RHB Chemicals). All these units are part of a disciplined and innovative structure that supports our shared mission.
We have demonstrated our commitment to quality and sustainability through our ISO 9001 (quality management), ISO 14001 (environmental management), ISO 45001 (occupational health and safety), and ISO 27001 (information security) certifications. Operational excellence, environmentally responsible production, and customer focus form the foundation of all our activities under the RHB umbrella.
